UX Professional and Full-Stack Developer Alex Friedl in Nürnberg
Experienced

UX Professional
and Full-Stack Developer

Top Industries: Automotive, Manufacturing and E-Commerce

Available
Remote
Fulltime

Experience

  • 10/2024 - 12/20242 months
    Sr. UX/UI DesignerTriestram & Partner(IT Services)Freelance
    Design Thinking
    User Research
    Wireframing
    Prototyping
    PrimeNG
    • Led Design Thinking workshops to encourage collaboration and problem-solving among teams
    • Supported usability improvements and ensured products followed design guidelines
    • Created wireframes, user flows, and prototypes to visualize design concepts and improve development processes
    • Improved PrimeNG-based design systems for consistency and scalability across products
    • Applied usage concepts and UI patterns to align user needs with business goals, ensuring effective and user-friendly solutions
  • 12/2023 - 10/202410 months
    Lead UX/UI EngineerMercedes Benz(Automotive)Freelance
    React.js
    TypeScript
    Storybook
    Figma
    Design System
    • Directed strategic initiatives across multiple product lines by implementing a unified design system, ensuring seamless cross-team collaboration and measurable project outcomes
    • Led user-focused design decisions to deliver intuitive experiences and drive product adoption
    • Created wireframes, user flows, and prototypes to effectively communicate ideas, streamline development processes, and improve user engagement
    • Developed accessibility-focused, headless components in React.js and TypeScript, using component-driven development principles with Storybook, along with unit testing (Jest) to ensure quality
    • Created Storybook plugins to enrich the menu with additional features to fulfill the needs of a design system
  • 09/2023 - 06/20249 months
    Lead UX/UI EngineerMerck KGaA(Chemistry)Freelance
    Design Thinking
    User Research
    Wireframing
    Prototyping
    React.js
    • Led design thinking workshops, working closely with cross-functional teams to gather insights and align on user and business needs
    • Directed strategic initiatives to redesign a biometric login portal, enhancing usability and reducing support inquiries by 40%
    • Planned and conducted usability tests, turning feedback into actionable improvements that elevated overall product satisfaction
    • Created clear and intuitive wireframes, user flows, and prototypes, ensuring seamless communication of design concepts to stakeholders
    • Oversaw the development of a scalable web application, focusing on intuitive design and ease of use
    • Designed and integrated reusable components into a cohesive design system, ensuring consistency and efficiency across the product
  • 03/2023 - 01/202410 months
    Sr. Frontend DeveloperZeppelin Group(Construction)Freelance
    TypeScript
    UI Library
    Tailwind UI
    Accessibility
    Design System
    • Built a comprehensive white-label UI library with multi-theming and headless components, delivering exceptional user experience and accessibility
    • Participated in code reviews to ensure code quality and share knowledge within the development team
    • Consulted on TypeScript-based UI component catalogs, exploring implementation options and assessing the feasibility of specific components, with an emphasis on aligning design with enhanced UX
  • 03/2023 - 09/20236 months
    Sr. UX/UI EngineerIndustry Fusion(Technology)Freelance
    Full-Stack
    Nest.js
    TypeScript
    RESTful
    API Design
    • Developed and implemented backend services, microservice architectures, and frontend applications using modern technologies like Nest.js, Angular and TypeScript, including API design (RESTful, SOAP, GraphQL)
    • Created visual designs, interactions, low-fidelity prototypes, personas, user journeys, and usability test guides based on current design standards and best practices
    • Advised on scalable usage concepts, user experience, and application structures, while gathering and analyzing user needs and problems to identify optimal solutions
    • Defined project vision, goals, and KPIs, documented results, presented solutions to stakeholders, and participated in Scrum meetings and code reviews
    • Integrated data sources, databases, and third-party services, performed tests to validate API functionality and scalability, and set up and maintained repositories
  • 09/2022 - 05/20238 months
    Sr. UX/UI EngineerBOSCH Software Innovations GmbH(Technology)Freelance
    Design Thinking
    UX Consulting
    Figma
    Prototyping
    Angular
    • Provided strategic UX consulting to address user interaction challenges and align project goals with organizational objectives
    • Developed interactive prototypes using Figma to gather user feedback and refine design solutions
    • Collaborated with cross-functional teams to integrate user-centric strategies into software development processes
  • 08/2022 - 01/20235 months
    Sr. UX/UI DesignerSchaeffler(Automotive)Freelance
    Figma
    Usability Testing
    Prototyping
    Design Thinking
    UX/UI Design
    • Designed an intelligent supply chain simulation product using Figma and conducted extensive usability testing
    • Worked closely with stakeholders to create interactive prototypes, leading to the design of a user-centric interface
    • Conducted usability testing and refined designs based on qualitative feedback from end users
  • 08/2022 - 05/20239 months
    Sr. UX/UI DesignerDatev eG(Finance)Freelance
    Interaction Design
    Design Specifications
    Prototyping
    UX Consulting
    Figma
    • Led the development of user interaction concepts and design specifications, ensuring consistency and usability across multiple projects
    • Collaborated with cross-functional teams to create interactive prototypes using Figma, translating user-centric strategies into actionable designs
    • Provided UX consulting and strategic guidance to align design decisions with business objectives and user needs
  • 05/2022 - 06/20231 year and 1 month
    Sr. UX/UI DesignerSiemens Healthineers(Healthcare)Freelance
    Figma
    Angular
    TypeScript
    Design Guidelines
    Usability Testing
    • Led the development of mid to high-fidelity mockups using Figma and Angular-based prototypes, enhancing design collaboration and efficiency
    • Led the development of comprehensive design guidelines, ensuring cohesive user experiences across multiple platforms within the Point of Care (PoC) ecosystem
    • Consulted on UX strategies, conducted usability testing, evaluated results, and conceptualized responsive front-end solutions, resulting in a 20% increase in task completion rate
  • 12/2021 - 05/20225 months
    Sr. Software EngineerBundesamt für Migration und Flüchtlinge (BAMF)(Government)Freelance
    Angular
    Responsive Web Design
    Accessibility
    TypeScript
    Node.js
    • Designed and developed responsive, user-centric front-end solutions using Angular, adhering to best practices in responsive web design and accessibility (WCAG 2.1)
    • Collaborated with cross-functional teams, including product managers, to analyze business requirements, understand user needs, and implement scalable web application structures
    • Developed and maintained adaptable software components using TypeScript, Node.js, and styled components, ensuring high code quality through code reviews and test-driven development
    • Created and documented user stories, results, and development processes, presenting updates in Scrum meetings and promoting knowledge sharing within the team
    • Applied component-driven development and usability principles to build single-page applications (SPAs), integrating technologies like GraphQL, Git, and Bitbucket
  • 10/2021 - 08/202210 months
    Sr. Frontend DeveloperMediaMarkt(Electronics Retail)Freelance
    React.js
    TypeScript
    Storybook
    RESTful APIs
    Headless CMS
    • Contributed to the development of a multi-themed React.js library with styled components, ensuring UI consistency across platforms and documenting components with Storybook for standardized use
    • Developed responsive front-end components for seamless user experiences across devices, applying test-driven development and maintaining visual regression tests for quality assurance
    • Collaborated with product managers and IT professionals to implement user-focused designs and develop scalable, maintainable solutions using React.js, TypeScript, and headless CMS technologies
    • Designed and implemented RESTful APIs, SOAP, and GraphQL services, adhering to industry best practices and integrating them into single-page applications (SPAs)
    • Documented processes, participated in code reviews, and presented updates in Scrum meetings to ensure alignment and knowledge sharing within the development team
  • 07/2021 - 10/20213 months
    Sr. Frontend DeveloperArsmedium(Advertising Services)Freelance
    Vue.js
    Content Management
    Frontend Development
    Component Design
    Web Optimization
    • Contributed to the development of smart content funneling applications using Vue.js
    • Collaborated with cross-functional teams to improve the content funneling system, ensuring effective content delivery and data analysis
    • Refined and optimized Vue.js components, improving the performance of the application and ensuring compatibility with modern web standards
  • 11/2020 - 05/20221 year and 6 months
    Lead UX/UI DesignerHilti(Construction)Full-Time
    Leadership
    Design System
    TypeScript
    React.js
    User Experience
    • Guided and coached junior team members for skill enhancement
    • Conducted job interviews and prepared design challenges for Senior and Junior UX/UI Designers
    • Owned the development of a global design system and established design versioning with Abstract
    • Led cross-functional collaboration through pair designing and alignment with design, development, and product teams
    • Ensured consistent user experience and visual coherence across all applications and products
    • Contributed TypeScript code to React.js-based app ON!Track3 and developed Workforce Management Webapp MVP
  • 11/2019 - 01/20202 months
    Sr. Frontend DeveloperAmazon & LBB(Banking)Freelance
    Angular
    AWS
    Banking Systems
    Frontend Development
    Secure Coding
    • Contributed to the development of an online banking service using Angular and AWS
    • Developed scalable and reusable components with Angular for online banking user interfaces
    • Improved application performance and security in compliance with banking industry standards and AWS best practices
  • 05/2017 - 11/20203 years and 6 months
    Lead UX/UI Engineer and Product OwnerSchaeffler Technologies & Co GmbH(Automotive)Full-Time
    Human-Centered Design (HCD)
    Angular
    Prototyping
    Usability Testing
    Interaction Design
    • Owned the end-to-end UX strategy and product development process, leveraging Human-Centered Design (HCD) principles to ensure user-centric and efficient production systems for Schaeffler's Industry 4.0 initiative.
    • Led the cross-functional Scrum team as Deputy Product Owner, managing backlog prioritization, sprint planning, and task delegation to ensure timely delivery of critical project milestones
    • Conducted comprehensive user research through on-site observations, interdisciplinary workshops, and stakeholder interviews, driving insight-driven design decisions that improved user satisfaction and task efficiency
    • Owned the creation of wireframes, prototypes, and interactive design solutions, employing rapid prototyping and iterative feedback loops to align with user needs and stakeholder requirements
    • Led usability testing sessions, including 5-second tests and coffee tests, to validate and refine the user experience, enhancing task completion rates and reducing user friction
    • Contributed to the development of a scalable design system with Angular, SCSS and TypeScript, including reusable components and design patterns, to ensure consistency and efficiency across multiple products and platforms
  • 06/2013 - 09/20152 years and 3 months
    UX/UI EngineerSchuster Werbeagentur(Advertising Services)Full-Time
    Joomla
    Typo3
    Responsive Web Design
    Cross-Browser Compatibility
    Web Development
    • Designed and developed web solutions using Joomla and Typo3
    • Built responsive websites for clients, ensuring cross-browser compatibility and mobile responsiveness
    • Collaborated with design teams to create engaging visual concepts and interactive experiences for web platforms
Triestram & Partner(Chemistry)2 months
Type: LIMS
UX Research
UI & IxD Design
Mercedes-Benz(Automotive)10 months
Type: CRM, ERP & MES
UX Research
UI & IxD Design
App Dev
Merck(Chemistry)9 months
Type: Android, iOS & PWA
UX Research
UI & IxD Design
App Dev
Industry Fusion(Manufacturing)6 months
Type: PLS/PLC & ICS
UX Research
UI & IxD Design
App Dev
Schaeffler(Automotive)3 months
Type: PLS/PLC & ICS
UX Research
UI & IxD Design
Schaeffler(Automotive)3 months
Type: PLS/PLC & ICS
UX Research
UI & IxD Design

Education

  • 2011 - 2013
    Friedrich-Alexander-Universität, Erlangen-NürnbergLehramt, Informatik
  • 2010 - 2011
    DROW GmbHMediengestalter Digital und Print

Deliverables

  • Prototypes
    • Wireframes
    • Mockups
    • Click Dummies
    • Angular, React, HTML Prototypes
  • Guidelines
    • Designsystems
    • Component Anatomies
    • Specifications
    • Use Concepts
    • UX/UI Pattern
  • Canvas
    • JTBD & Value Propositions
    • User Journeys
    • User & Wire Flows
    • Usability Test Guides & Evaluations
  • Software
    • Complex Apps (Data Management, CRM, LIMS, ...)
    • Web Apps (SaaS, Websites, Landingpages, Onlineshops, ...)
    • Android & iOS Apps

Skills

  • Research

    More than 5 years of experience

    • Strategy Consulting
    • Interviews
    • 4s & Hallway Testing
    • Usability Testing & Evaluation
    • Design Thinking
    • User Journeys
    • Value Propositions & JTBD
    • User Stories
    • Scenarios, simulations
  • Concept

    More than 10 years of experience

    • UI Design
    • Interactive Prototyping
    • Interaction Design
    • Use Concepts
    • Wireframes
    • Click Dummies
    • Material Design
    • Useflows
    • Wireflows
    • RWD (Responsive Webdesign)
    • Guidelines, Patterns, Specs
    • Mockups
  • Tools

    Up to 15 years of experience

    • Figma
    • Adobe (PS, XD, Illu)
    • Sketch
    • Axure
    • Invision, Zeplin
  • Frontend

    More than 12 years of experience

    • HTML5
    • CSS3
    • Tailwind
    • Javascript, Typescript
    • Angular, Vue, React
    • Storybook
    • Chromatic (visual regression testing)
  • Backend

    5 years of experience

    • Node.js, Express.js
    • Next.js
    • Nest.js
    • Rest & Open API, Swagger
    • Prisma
    • GraphQL
    • Headless CMS, Contentful
    • MongoDB
    • Postgres

Testimonials

Rene RachfalskiProduct Owner, Mercedes Benz11/2024

Excellent, independent work, top quality, knows exactly what he's doing.

Omid GivehchiCTO, Susteco (Bosch GmbH)11/2024

I had the pleasure of working with Alex as a Frontend Developer and UI Designer on a project, and I can confidently say he exceeded all expectations...

Marina KalininaDesign Lead, Zeppelin GmbH05/2024

Working with Alex on our Zeppelin Multi-Brand Design System was a highly rewarding experience...

Let's talk

UX & Full-Stack expert – ready for your clients